Intoo is the compassionate response to layoffs. Knowing that the most crucial component to career transition is personalized one-on-one career coaching, we connect candidates with professional coaches faster than any other provider to accelerate that next step in your employees’ careers. Our coaches are available 7 days a week for resume and LinkedIn profile reviews, personal branding, networking strategies, interview techniques, and more.
Layoffs are a vulnerable time for a company’s brand. Exiting employees, if they feel they’ve been treated poorly, can publicly share their opinions about your company on Glassdoor and social media. In fact, Intoo's Employer Branding Study found 66% of people choose to share their poor layoff experiences with others.
Our Employer Branding Study found 64% of consumers have stopped purchasing a brand after hearing news of that company’s poor employee treatment. Protecting your brand reputation with outplacement puts you in a better position to maintain and expand your customer base.
Brand reputation also helps you save money when recruiting employees. Harvard Business Review reports that when a company has a poor reputation, per-hire costs are $4,723 higher. As Forbes points out, these return employees are already familiar with your company culture and likely to succeed—while new hires have a failure rate of around 50%.
During and after a RIF, it is critical for companies to foster a positive company culture to preserve the productivity of remaining employees. If departing employees are able to land new jobs through an effective outplacement program, remaining employees are likely to conclude that they work for a conscientious company that truly cares about its workers.